Awareness of female genital aesthetics has increased owing to increased media attention. The number of procedures in aesthetic genital surgery has been dramatically increasing. With age and childbirth, the labia and surrounding vaginal tissue, both external and internal, can change in shape, size and tone. This can be bothersome or even greatly disturbing to some individuals. Some women, despite minimal changes to these areas over time, have never been happy with the appearance or function of their genitalia. Sometimes how a woman perceives how she looks in the vaginal region can mean devastating effects on her life. It can threaten her self-esteem, reduce her sexual desire and excitement, ruin her love life, or cause vaginal discomfort. A woman's look, or feel, in her vaginal and pubic region has a significant importance in a woman's life. It is closely related to her self-esteem, and to the actual and expected excitement involved with her sexual life and desire. Discomfort in a woman's vaginal area can severely affect her psychological state. Women may feel self-conscious about the appearance of their labia majora (outer lips) or, more commonly, labia minora (inner lips). The aging female may dislike the descent of her pubis and labia. A large pubic fat deposit may be unsightly. Many women today seek cosmetic surgery solutions that will improve their look and feel in their genital regions.
Such solutions may include mostly tightening of the vagina, cosmetic procedures in the labia and others. Labia reduction and beautification and other female genital surgery procedures including vaginal tightening are becoming more popular as social acceptance of these cosmetic and reconstructive procedures continues toward mainstream. Labia surgery, which usually involves labia reduction and vaginal tightening, are becoming as common today as other cosmetic procedures, including tummy tucks and breast augmentation. New advancements and techniques in inner lip reduction and vaginal tightening typically lessen scarring, pain, recovery time, and show excellent results in the area sometimes referred to as genital cosmetic surgery. Intimate plastic surgery corrects dysfunctions and improves the woman's hidden aesthetics. Their regained vaginal muscle tone significantly improves their quality of life in general and the quality of their intimate sex life in particular. genitalchirurgie
References:
http://www.ncbi.nlm.nih.gov/pubmed/20509791
http://www.ncbi.nlm.nih.gov/pubmed/19104372